Case Study - Alta Verde
Strategy, content creation and campaign delivery to build a social identity that felt premium, modern and engaging across multiple platforms.
Featured Case Study — Alta Verde
Creating a social presence as considered as the development itself.
Alta Verde is a collection of 246 A-Rated apartments in Blackrock, Co. Dublin — developed and managed by Domu. Positioned around lifestyle, design and elevated rental living, the challenge was to create a social presence that reflected the quality of the development while connecting with a broad and varied audience.
Invoke worked across strategy, content creation and campaign delivery to build a social identity that felt premium, modern and engaging across multiple platforms.
Our work included
- Social media strategy & campaign planning
- Photography & video content creation
- Paid and organic social campaigns
- Content focused on amenities & lifestyle
- Platform-specific campaigns — Instagram, TikTok, LinkedIn
- Audience targeting & campaign optimisation
Designed to reach
- Young professionals
- Renters relocating to Dublin
- Corporate tenants
- Lifestyle-focused audiences
- Longer-term premium residents
Approach
Rather than one uniform campaign, content was tailored to where the audience was engaging.
TikTok & Instagram — lifestyle, movement, amenities and atmosphere.
LinkedIn — location, design quality and wider rental market positioning.
Photography & video — aspirational, yet authentic and grounded in real life at the development.
Alta Verde · Performance Report
A year of building reach, community & clicks.
Social & paid media performance across Facebook, Instagram, TikTok and Google Ads — 01.06.25 – 25.05.26.
Social Growth Across Platforms
Three platforms.
One breakout star.
Strong visibility and traffic, particularly through link clicks and large-scale reach.
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0Content interactions
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0Link clicks
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0Profile visits
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0New followers
Community growth and engagement, driven by lifestyle-led and apartment-focused content.
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0Reach
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0Content interactions
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0Link clicks
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0Profile visits
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0New followers
TikTok
Significantly outperformed expectations, introducing Alta Verde to a much wider audience globally.
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0Reached audience
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0Profile views
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0Likes
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0Shares
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0New followers
Campaign Performance
Paid that pulled
its weight.
Strong visibility and a high volume of user engagement across awareness and traffic objectives.
TikTok Campaign 01
TikTok Campaign 02
Creative in the Wild
The content
in motion.
A look at two of the TikToks that drove Alta Verde’s breakout reach — lifestyle, amenities and atmosphere, captured on platform.
What Worked
The content that
earned the reach.
Short-form video
Consistently strongest across all platforms.
Apartment tours
High engagement and strong audience retention.
Amenities
Particularly strong interaction rates.
Lifestyle & coastal living
Blackrock village, resident-led, aspirational.
Premium reels & TikToks
Interiors + convenience messaging — highest reach.