Key Responsibilities

Marketing Strategy & Brand

• Develop and implement Invoke’s marketing strategy, aligned with the agency’s positioning and business objectives.

• Lead the agency’s own marketing activity across digital channels, social media, content, email and thought leadership.

• Strengthen Invoke’s brand presence, reputation and visibility among target audiences and sectors.

• Plan campaigns and content that showcase the agency’s expertise across digital marketing, branding and events.

• Monitor marketing performance, report on KPIs and use insights to improve activity and demonstrate impact.

Business & Growth Development

• Identify and develop opportunities to grow the agency, including prospective clients, partnerships and new sectors.

• Build and maintain a pipeline of qualified opportunities and support the agency’s approach to new business.

• Develop proposals, pitch presentations, credentials documents and strategic recommendations in collaboration with the wider team.

• Represent Invoke at relevant industry events, networking opportunities and client meetings.

• Work with the agency’s leadership team to shape growth priorities, service opportunities and commercial plans.

• Track business development activity and report on pipeline progress, pitch outcomes and opportunities for growth.

Client Relationships & Account Growth

• Build strong, trusted relationships with existing clients and understand their wider business and marketing objectives.

• Identify opportunities to develop existing accounts through additional services, campaigns and strategic recommendations.

• Support client retention through proactive communication, regular reviews and a clear understanding of client needs.

• Work with internal teams to ensure recommendations are practical, well considered and aligned with client objectives.

• Contribute to proposals and client presentations that demonstrate the value of Invoke’s integrated services.

Team Leadership & Delivery

• Lead, support and mentor the marketing team, setting clear priorities and encouraging professional development.

• Oversee workloads, processes and delivery standards to ensure work is completed efficiently and to a high standard.

• Collaborate with digital, branding and events colleagues to create joined-up solutions for clients.

• Review strategies, campaign plans and reporting, providing direction and constructive feedback.

• Identify opportunities to improve workflows, team capability and the quality of the agency’s work.

Performance & Business Planning

• Set and monitor relevant marketing and growth KPIs, with clear reporting on performance and progress.

• Manage marketing budgets and support resource planning across campaigns and initiatives.

• Use market research, campaign data and client insight to inform decisions and recommendations.

• Contribute to business planning with the agency’s leadership team, balancing brand-building priorities with commercial objectives.

About You

• Minimum 5 years’ experience in marketing, digital marketing, account management or a related commercial role.

• Experience developing and delivering marketing strategies and campaigns across multiple channels.

• Strong understanding of digital marketing, including Google Ads, Meta Ads, LinkedIn, content marketing, email and analytics.

• Experience managing client relationships and identifying opportunities to develop accounts.

• Commercial awareness and confidence contributing to new business, proposals and pitches.

• Experience managing or mentoring team members and coordinating multiple projects.

• Strong written and verbal communication skills, with confidence presenting ideas and recommendations to clients.

• Comfortable working with budgets, performance data, KPIs and reporting.

• Highly organised, proactive and able to balance strategic priorities with hands-on delivery.

• A collaborative approach, creative thinking and a genuine interest in how marketing can support business growth.

What We Offer

• €55,000–€60,000 base salary, plus a performance-based bonus following successful completion of probation. Bonus structure and targets to be agreed.

• 23 days’ annual leave plus 10 public holidays.

• Hybrid working: 3 days in the office and 2 days from home.

• Early finish Fridays.

• Opportunities for career progression, personal development and training.

• The opportunity to play a meaningful role in the direction and growth of a close-knit creative agency.